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The Growing Co-Pilots of the Anti-Woke Freight Train

7/10/2025

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​The anti-woke movement is no longer just a republican or conservative political backlash against liberal or progressive excess. It’s become a fast-moving T train picking up all kinds of passengers—some with reasonably valid critiques, others with much darker and nefarious intentions.


But first, let’s acknowledge that there are elements of the woke movement that simply overreached and wouldn't let up. Like Mark Wahlberg's overblown Boston accent in The Perfect Storm, some of it just became unbearable to listen to. With this lens, one can appreciate that a public appetite for correction was inevitable. But what was difficult to predict is that while the grievances are diverse, the shared opposition itself would become a collective identity. The rapid piling-on has created a mood that says: not only is enough enough, but let's prop the door open and fight back—on everything. Why? Because the mood has created room for more than just a little extra push back. It’s created cover.

Under the anti-woke banner, voices that were once confined to the margins are stepping into the mainstream with confidence. Not just voices opposed to progressive gender policies, for instance, but voices that are passionately striving to normalize racism, antisemitism, and many other forms of hate.  The energy is being shared at internet speed—and that’s what makes this moment in American history so pivotal.

​Momentum Is Contagious
When movements start, from either side, momentum builds when they draw in those looking for permission to express something they feel at their core, but have been hesitant to broadcast. And that’s precisely what’s happening. A rhetoric once maintained in the back channels is becoming increasingly mainstream, repackaged as 'common sense', 'parental rights', or 'cultural preservation'. It was subtle at first, and now it’s pervasive. (See data under "LERN Module".)

To be clear, I’m not suggesting everyone who questions “wokeness” is secretly harboring extremist views. Far from it. There are thoughtful conservatives, sincere people who feel left behind by shifting social norms and want to have a voice in today's conversation. And they should. But remember, it was just yesterday that saying something overtly racist in public would come with intense consequences—loss of your social standing, job, credibility. Today, we’re watching a slow unraveling of those consequences because the social signal that once shamed such things has weakened under the weight of “anti-woke” fervor. In net effect, what began as reactive backlash against wokeness is leading to the normalization of some pretty old and ugly shit.

Back to Work, Kids
If we don’t call this out, we risk enabling it further. We risk letting legitimate frustrations be co-opted by those with no interest in good-faith dialogue, only in power, exclusion, bigotry, and resentment. The hidden passengers become the loudest voices. The train changes course.

So, yes, let’s have the hard conversations about gender, fairness, language, education, and history. Let’s examine where our policies and narratives could use a tune up. But let’s make sure we're paying attention to who’s taking advantage of these conversations—and why.

Because history has taught us what happens when a populist wave goes unchecked. It won’t just clear away the excess like a Zamboni at the Garden smoothing the ice, we run the risk of it carving away the fundamental values that are the foundation of our American democracy and society.

What this Freight Train Does, or Does Not, Slam into is Up to Us
The question is: Are we guiding the anti-woke momentum toward a more just and thoughtful society—or are we letting it carry us backwards, to a place Americans past and present have agreed we never want to be? 

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For teachers, mentors, and parents...

LERN Module: Media Literacy & Modern Movements
Lesson Title: When Pushback Becomes a Parade: Understanding the Anti-Woke Wave

Core Objectives:
  • Help students distinguish between good-faith cultural critique and bad-faith ideological hijacking.
  • Identify how movements gain momentum, then attract opportunists, extremists, and marketers.
  • Teach lerners to spot coded language, propaganda repackaging, and mainstream normalization of hate under seemingly harmless labels like “free speech” or “parental rights.”

Examples of People That are Even Building Personal Brands on Being Anti-Woke:
  • Jordan Peterson, Psychologist/Author-Opposes gender identity laws and rails against post-modernism.... Book deals, Daily Wire+, High-priced global tours
  • Joe Rogan, Podcaster-Actively hosts and promotes anti-woke voices, questions progressive norms... $200M+ Spotify deal, cultural kingmaker
  • Vivek Ramaswamy, Politician/Author-Coined “woke industrial complex”... Book sales, presidential platform
  • Christopher Rufo, Activist/Policy Strategist-Rebranded CRT as a cultural threat... Think tank salary, paid policy influencer
  • Candace Owens, Media personality-Combative anti-woke content on race/gender... DailyWire+, books, merch
  • Matt Walsh, Commentator/Filmmaker- Framed gender identity as child abuse... DailyWire+, documentary monetization
  • Bari Weiss, Journalist/Publisher-Quit NYT over “woke newsroom culture”... Substack empire, The Free Press
  • Elon Musk, Owner/Chief Executive of Space X, Tesla, and X-Rebranded X platform as an “anti-woke free speech” zone... heavy personal influence over digital discourse among millions worldwide

Current Trends in Digital Hate
Take note: This isn’t just noise from the internet’s dark cellar. The numbers show a coordinated, emboldened effort by hate-driven actors to hijack the anti-woke narrative and normalize bigotry in the mainstream.

The Data:
  • 58% Surge in Online Hate Speech (Q1 2024–Q1 2025)
    • Racism up 113%, sexism up 220%, transphobia up 133%.
    • Across platforms like Instagram, TikTok, YouTube, and Facebook.
      🔗 Areto Labs
  • 6,669 Islamophobic Posts Post-Election, 419M Engagements
    • Triggered by Zohran Mamdani’s political win.
      🔗 TIME Magazine
  • Old Glory Club Spreading Extremism via Podcasts & Socials
    • 20+ chapters of white nationalist men’s clubs operating under a patriotic aesthetic.
      🔗 The Guardian
  • Hate Groups Down 5%, But Their Influence Is Up
    • Ideas once confined to hate forums are now showing up in statehouse bills.
      🔗 AP News / SPLC Report
  • Meta’s Moderation Rollback = 277M Extra Harmful Posts Annually
    • Ditching AI-led moderation may unleash a tsunami of hate content across Facebook and Instagram.
      🔗 Washington Post
Discussion Prompts:
  • Who’s driving the “anti-woke” train—and who’s just riding it for clicks, votes, or chaos?
  • Where is the line between cultural criticism and extremism?
  • What’s the danger of supporting people who are turning opposition into a lifestyle brand?
  • How can we differentiate between speech that’s uncomfortable vs. speech that’s dangerous?

Assignment: Choose one anti-woke figure from the list above. Then:
  • Analyze their rise: What platform did they use? Who is their audience?
  • Identify their message: What are they really selling—ideas, fear, belonging, rebellion?
  • Evaluate impact: Have they helped elevate dialogue or just shifted the Overton window for extremists?

Bonus Activity: Use the following Critical Evaluation Checklist to judge a viral anti-woke moment:
  • Is it mocking or meaningful?
  • Is it solving a problem—or just cashing in on outrage?
  • Who’s benefiting from the spread of this message?
  • Could this be a recruitment tactic for something darker?

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If you intend to ride today's American cultural rollercoaster, you really should know who's rebuilding the tracks.

- The Boston American

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